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No Such Thing as the Average Listener: Belief-driven versus Action-driven Strategies in Signaling

Abstract

Resolving overloading in communication requires attention to context. Previous research has found that the mutual assumption of cooperation during communication can act as a powerful constraint, allowing successful resolution under ambiguity. In this study, we investigate two specific types of cooperative context used in a communicative task which arise from different sources: beliefs and actions. In belief-driven communication, signals are interpreted in context of what else a speaker could have said about the world. Here communicators assume that the speaker aims to change the listener's beliefs by providing the most straightforward signal. In action-driven communication, signals are considered in terms of what a speaker can reasonably ask others to do. Signaling can be sensitive to utility considerations of acting and interacting in the physical world. Through a communication game, we tested how listeners would interpret an ambiguous signal using belief-driven or action-driven strategies. We find that while no one strategy is dominant overall, individuals are highly consistent in which strategy they employ when forced to decide.

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